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Posted by Scott Paterson [Email] (#13) [Profile/Gallery] (more from Scott Paterson) on Tue, 11 Jan 2005 08:47:23 Share Post by Email
In Reply to: joint SAABnet project: who can find out SAAB ad agency?, prodigal son, Tue, 11 Jan 2005 01:21:22
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I just went to google.saabnet.com and typed in Martin Agency. The first link showed me who they changed to; Lowe Brindfors. The link is below. And the leter probably won't come through me. I think that Saab is doing a fantastic job - much more so than during the dreadful "Find Your Own Road" years. In 1996 I was afraid we would lose Saab. When I compare how things went last year for Saab to that, I think, 'phew' dodged a bullet. The new 9-5 and 9-3 and Sports Sedan were all fantastic for Saab. Saab has greatly increased their advertising budget and are beginning to see how well well-placed television ads pay off and, at least in our area, are on the radio ALL the time. The SF Bay Area is turning into Boston - you can't go 1/4 mile without seeing a Saab. All I'd have to say is, 'keep going in this direction'.

-Scott

Saabnet.com Press Library: Saab Cars USA Transitions Advertising Creative to Lowe Brindfors

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