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There have been number of posts about the continued lack of inventory and the like. That is one thing but I have been at my local dealer a couple times in the last month and I just can't believe the current poor presentation of SAAB at that dealerhship. It historically has not been this way. Not only is inventory sort of low (seems like mostly 2005 hold overs) they just don't seem to be interested in displaying SAAB favorably anymore. The showroom which has plenty of space (more now than ever since another make was mvoed to a new building) has just 1 SAAB in it! It has been that way at least a month. The one SAAB is stuck in the back corner in a section that is really sort of off the floor as designed for the display of cars. Moreover, it is a convertible! We are getting snow, it is cold, it gets dark early this time of year and the only SAAB on the floor is a convertible? What sort of sales manager do they have? Geez I almost stepped into his office to ask about this poor display of SAAB). Today there was no sales material in the information rack on the floor except 2 items (one copy each) related to the convertible. All other racks spaces were empty. In the waiting room only the SAAB catalog was there; nothing for the cars except again MAYBE the convertible. Keep in mind this is just one visit but been like that a month or more.
Here SAAB is doing a big ad campaign and inventory is a problem and dealerships are giving this sort of treatment to the product. How do they expect to generate interest?
posted by 69.129.12...
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