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GM Won't Sell Off Saab, Hummer says Bob Lutz
Posted by washaero (more from washaero) on Tue, 2 May 2006 07:42:52
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GM Won't Sell Off Saab, Hummer
The Daily Auto Insider
Tuesday, May 2, 2006
May 2006
General Motors won't sell or otherwise dispose of its Saab and Hummer brands, the Detroit News reported.
Last January, Jerome York — then an adviser to billionaire investor Kirk Kerkorian and now a GM board member — said GM should either sell or kill its Saab and Hummer brands as part of its turnaround.
In response, GM Vice Chairman Bob Lutz said this month at the New York International Auto Show, "We're totally happy with what we've got...We're not going to add any [brands]. But we're not going to remove any."
As it stands, as part of its North American turnaround, GM has a new brand strategy: Cadillac and Chevrolet will be its only full-line brands, while Saturn, Buick, Pontiac, GMC, Hummer and Saab will offer limited product lines and target specific markets, the News said.
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