Are we all "enthusiasts"? - Saab General Bulletin Board - Saabnet.com
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There's an interesting article in May's Ward's Auto World (link below) that puts forward the notion that the automakers spend too much time and energy catering to "enthusiasts" and not enough catering to the mass market. Since only 8% (apparently) of the driving public are considered "enthusiasts" then the manufacturers are aiming their vehicles at a small minority and would be better served making cars that more people liked.
I disagree. I would guess all of us on this board think of ourselves as enthusiasts - and I'm not sure that the manufacturers do enough for us! Also, it's the 8% of us that creates the buzz that gets the other 92% interested in looking at certain vehicles.
Enthusiasts Article
Posts in this Thread:
- Are we all "enthusiasts"?, Rod , Fri, 19 May 2006 11:17:33 <-- Viewing This Message
- Re: Are we all "enthusiasts"?, mike d, Tue, 23 May 2006 06:39:24
- Re: Are we all "enthusiasts"?, phillymb75, Sat, 20 May 2006 06:24:53
- Actually I am sort of jaded :-7 n/m, saw, Fri, 19 May 2006 22:49:34
- I guess I am, Schu, Fri, 19 May 2006 13:28:49
- Re: Are we all "enthusiasts"?, TML , Fri, 19 May 2006 12:27:16
- Re: Are we all "enthusiasts"?, PGAero , Fri, 19 May 2006 12:13:26
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