Saab bag to end to car-key rummage misery - Saab General Bulletin Board - Saabnet.com
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Saab bag to end to car-key rummage misery
Posted by Dr. Drive (more from Dr. Drive) on Tue, 20 Feb 2007 17:07:23
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The bag is designed by Osman Yousefzada and can be worn as handbag, around the wrist or as a necklace – according to Saab.
In a piece of unlikely-sounding research Saab [Saab quotes] has worked out that women spend a whole day per year searching for their car keys, time that could be better spent rummaging around in a specially-designed car-key handbag, presumably.
Yousefzada has designed the bag to coincide with Saab’s sponsorship of his London Fashion Week Show.
Priced at £75 RRP, ‘The Little White Purse’ is available to buy exclusively from Selfridges or online though the Saab website http://www.saab.co.uk.
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