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I Disagree...
Posted by JustinB [Email] (more from JustinB) on Tue, 23 Dec 2008 12:05:09
In Reply to: Ray of sunshine, saabhubby, Tue, 23 Dec 2008 06:44:57
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Saab has been getting alot of press recently because they are the only brand in the GM fleet that has made any progress recently. Many of GM's "new" technology was brood from the existing saab technology. this can be seen in the Pontiac Solstice, Saturn Sky, and the Cobalt SS.
Additionally, GM has put them as the proto brand for future AWD systems.
Also, why would GM waste a great amount of time advertising for immediate sales. Any marketing person will tell you the more expensive a product is the greater the lapse of time required from first viewing to purchase. In essence Saab ads right now are intended to benefit future sales a year or more into the future, not to clear out existing stock.
Basically I think the ads mean one of two things:
1) GM is going to move saab in a position to be a competitor to potential VW and low-end audi buyers.
2)They are making the brand look good before they put it up for sale (post-recession obviously)
posted by 24.173.12...
Posts in this Thread:
- Saab Ads, No Snaab, Tue, 23 Dec 2008 05:13:00
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