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another member of the choir here Posted by Paul [Email] (#792) [Profile/Gallery] (more from Paul) on Sat, 19 Dec 2009 09:11:04 In Reply to: Agree completely, SQLSAAB, Fri, 18 Dec 2009 23:39:00 Members do not see ads below this line. - Help Keep This Site Online - Signup |
I totally agree with you both.
One of the many stupidities of GM here is that they should not have seen SAAB as a competitor to Cadillac - those cars appeal to very different types of drivers. They're trying *hard* to shoehorn Caddy into the consideration set of younger, more performance-oriented drivers who I think they could have attracted to SAAB had they put some $$ and effort into the brand. It's called segmenting the market, and I have to think that somewhere in the halls of GM there was a marketing intern who remembers that concept from college, but the senior execs just didn't get it.
The American people (OK, via our government, but it's our tax dollars) did NOT bail GM out so they could shut down plants and brands. I am still glad jobs were saved by the company not going belly up (yet...) but a provision of the bailout should have been a timetable to replace the entire board and all senior execs by a certain not-too-far-off date.
posted by 66.222.35...
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