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You're not the droid they're looking for
Posted by Noel [Email] (more from Noel) on Sat, 12 Jun 2010 08:59:48
In Reply to: Just got REJECTED from a Saab auto panel session..., Paul H, Thu, 10 Jun 2010 14:17:12
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I've run or managed about a hundred focus groups, some of them automotive.
For automotive groups, they typically have a set of criteria that includes things like make and model owned, age of car, etc. And they have a quota for each type of participant. If they asked about your '06 9-3 'vert they may have been looking for just convertible owners, or 9-3SS owners. A group could be all one type of car owners, but could also be a mix. You just didn't match the quota since you no longer have the 'vert.
A two-day group could also be a car clinic, where you'd see some potential new stuff, or just pictures. Too bad to miss it. These are fun to do.
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