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Re: SkyActiv = Fahrvergnügen Posted by EGD [Email] (#663) [Profile/Gallery] (more from EGD) on Tue, 21 Feb 2012 08:20:41 In Reply to: SkyActiv = Fahrvergnügen, AdamSAAB2kAero [Profile/Gallery] , Mon, 20 Feb 2012 19:37:43 Members do not see ads below this line. - Help Keep This Site Online - Signup |
No, the fad of the day does not make great cars. The catch phrase merely has to be memorable.
Think about the Michelin tire ads with the baby sitting inside the tire, or this Subaru ad -- not as catchy but it gets the safety message out there:
http://www.youtube.com/watch?v=2qf8OGLqE1s
'We knew this day was coming. That's why we bought a Subaru.'
That should've been Saab's tagline: safety and performance.
Instead, we got their (or GM's!) lame 'Born From Jets' theme and, as an aerospace guy, I always thought that was pretty weak.
posted by 192.31.10...
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