Re: Saabs United is pretty sure XXX is in the bidding - Saab General Bulletin Board - Saabnet.com
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Re: Saabs United is pretty sure XXX is in the bidding
Posted by Bruce (more from Bruce) on Tue, 21 Feb 2012 09:24:33
In Reply to: Re: Saabs United is pretty sure XXX is in the bidding, JohnA [Profile/Gallery]
, Tue, 21 Feb 2012 08:02:55
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Personally I don't fully get the BMW bid, as BMW already has a smaller car business in Mini & how many brands can one manage before you become the old unwieldy GM. But then again they may be looking at the brand in terms of synergies and one they can position a half step below BMW as a stalwart / more direct competitor against the Japanese brands like Lexus, Infiniti, Acura, and some of Hyundai's new offerings (Genisis & Equus) while protecting the BMW brand, at least in non-European markets, such as the US where they don't offer cloth seats and the smaller engines. Or perhaps even a full step below BMW to take on VW a little more directly.
I also agree, Saab being bought by another major automaker, especially BMW would give the Saab brand a real boost in image considering the beating its recently taken.
posted by 198.179.14...
Posts in this Thread:
- Saabs United is pretty sure XXX is in the bidding, JohnA , Tue, 21 Feb 2012 06:06:25
- BMW rumor, jeff '04, Tue, 21 Feb 2012 16:01:36
- Re: Saabs United is pretty sure XXX is in the bidding, jeff '04, Tue, 21 Feb 2012 09:33:09
- don't cross the bridge until you come to it, Siegfried, Tue, 21 Feb 2012 08:28:24
- can someone who doesn't believe in hexes, TML , Tue, 21 Feb 2012 08:27:11
- Re: Saabs United is pretty sure XXX is in the bidding, MI-Roger , Tue, 21 Feb 2012 07:39:46
- Re: Saabs United is pretty sure XXX is in the bidding, JohnA , Tue, 21 Feb 2012 08:02:55
- Re: Saabs United is pretty sure XXX is in the bidding, Bruce, Tue, 21 Feb 2012 09:24:33 <-- Viewing This Message
- FWD, Tim, Tue, 21 Feb 2012 10:47:27
- Well said, Tim., Noel, Tue, 21 Feb 2012 14:34:00
- Re: FWD - Hybrid AWD...., Mark from Toronto, Tue, 21 Feb 2012 13:13:13
- The problem with GM is they lost Alfred Sloan's vision, MI-Roger , Tue, 21 Feb 2012 12:56:53
- BMW gains some real advantages, Noel, Tue, 21 Feb 2012 10:24:05
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