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Marketing Budget - Messages Posted by Scott Paterson [Email] (#13) [Profile/Gallery] (more from Scott Paterson) on Thu, 28 Nov 2013 09:33:31 In Reply to: Re: Production of new Saabs to start on Monday, Mattias.se, Thu, 28 Nov 2013 08:31:10 Members do not see ads below this line. - Help Keep This Site Online - Signup |
Yes, tell them they need to have a decent marketing budget. One of Saab's problems under GM is that their marketing was completely underfunded and the great things about Saabs (messages) were also its greatest secrets, as far as I am concerned. They had blips of masterful marketing like Born from Jets commercials. Unfortunately, they have even bigger hurdles to overcome to get back, but in the end, I think they need to get the message out that these are great cars and we're here for the long run.
-Scott
_______________________________________ Saabnet.com Webmaster Saabs Owned: 1973 Saab Sonett III (Current) 1983 Saab 900 Turbo 1985 Saab 900 Sedan 1990 Saab 900 1992 Saab 900S 1999 Saab 9-3 Turbo 2005 Saab 9-2X Aero (RIP 95K/Accident-guy ran stop sign) 2005 Saab 9-2X Aero (Current) 2007 Saab 9-3 SportCombi 2010 Saab 9-3X Wagon Winner 1996 Saab Owners Convention Rally Novice Class Winner 1999 Saab Owners Convention Rally (All Classes) Also Founder of two non-profits: Poverty2Prosperity.org RunClubMenloPark.org
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