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What might have been for Saab
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Posted by NCCaniac [Email] (#352) [Profile/Gallery] (more from NCCaniac) on Wed, 5 Aug 2015 11:57:34 Share Post by Email
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The current blog post on the Koenigsegg web site today contains answers from Christian von Koenigsegg to recent questions posted by visitors to the site. One of the questions was what made him think it was worth the investment group he was with pursuing the purchase of Saab back in 2009.

"...We had many technologies from the Koenigsegg side that we could quickly and efficiently integrate into the then-present line up of SAAB cars to make them more desirable and exiting....it was a unique opportunity to enter that market with a good brand and a good factory at what would have been a very affordable price. I think we could have used some of our technology and design expertise to make some interesting cars....The group was called the Koenigsegg Group because mine was a recognisable name. There were other much larger investors behind the group that saw the opportunity, which is where most of the financial resources would have come from to actually run the business."

Ask Me Anything 1- With Christian von Koenigsegg - Part 1

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