Re: Since SAAB won't do it themselves, let's play advert agency - Saab General Bulletin Board - Saabnet.com
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Re: Since SAAB won't do it themselves, let's play advert agency
Posted by Nathan Work (more from Nathan Work) on Thu, 25 Jan 2001 13:43:45
In Reply to: Re: Since SAAB won't do it themselves, let's play advert agency, Han, Thu, 25 Jan 2001 10:25:33
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Hmm, I'm not sure how I was promoting them. And I wasn't advertising for SAAB. Oh, I see. No, I didn't mean to imply that I was acting as the advert agency by advertising. I was acting as the research or brainstorming side of the agency. Just guessing at things that SAAB could do since they apparently have no interest in doing it themselves.
I don't entirely agree that SAAB is way behind. I firmly believe that other European cars seem better than they really are because of the perceived quality that promotion and image lends to the car. And were I working for SAAB's promotion department, I wouldn't be beyond flashy TV ads.
Nathan
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