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not in Dallas
Posted by josh harrison [Email] (more from josh harrison) on Thu, 17 May 2001 18:12:36
In Reply to: Re: interesting article about Saab Marketing ideas, gatorcpa, Tue, 15 May 2001 13:32:55
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In Dallas: Saab is sold by the Sewell family of dealerships, in this case one of their Cadilac dealers. It is located near Love Field but not "downtown." It's technically "North Dallas" which is a wealthy area but as you can imagine, being located near an airport tells you all you need to know (not good). They need to go to a well off suburb (The Park cities, Plano) or downtown or near a mall (for traffic) but not where they are. I've often thought that SAAB would do better here if they were simply more exposed. Unlike Lexus/BMW, people aren't going out of the way to test drive / purchase SAABs. Josh
Posts in this Thread:
- interesting article about Saab Marketing ideas, Bryan , Tue, 15 May 2001 12:35:09
- Re: interesting article about Saab Marketing ideas, gatorcpa, Tue, 15 May 2001 13:32:55
- not in Dallas, josh harrison, Thu, 17 May 2001 18:12:36 <-- Viewing This Message
- Yes, and note the 9/02 release date for the new 9-3. n/m, ROH, Tue, 15 May 2001 13:25:00
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