Re: SAAB Brand Sparkling Water!!! (WITH TEXT, SORRY) - Saab General Bulletin Board - Saabnet.com
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Re: SAAB Brand Sparkling Water!!! (WITH TEXT, SORRY)
Posted by Bill H. [Email] (more from Bill H.) on Fri, 7 Dec 2001 16:44:59
In Reply to: SAAB Brand Sparkling Water!!!, Bill H., Fri, 7 Dec 2001 16:39:59
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Was at the dealership this morning getting an oil change and other service
done, and talking with the service reps. They offered me a bottle of some sparkling water, which came out of a case which was brought in by another customer who works for a local brewing company/bottler.
This stuff had some innocuous brand on it, and they said they've had trouble GIVING it away to customers, since they don't really drink the stuff.
Somewhat facetiously, I said all they had to do was stick a blue SAAB logo and label on it, put it in the Saab Catalog, and people would line up to BUY the stuff, maybe at $3-5 a bottle. They laughed pretty good at that one, you could tell from their comments what they really think about a lot of Saab's "upscale" marketing BS....or are we being a little too harsh about the way our favorite marque is being sold to the great automotive masses?
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