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Re: Why would Saab go through the trouble of...
Posted by Bill D (more from Bill D) on Mon, 21 Jan 2002 15:12:37
In Reply to: Why would Saab go through the trouble of..., pmr, Mon, 21 Jan 2002 12:49:19
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Several auto manufacturers sell their "own" brand of motor oil. In every case, it is just a rebrand of one of the oils blended by an oil company (Esso, BP, SHell, etc.). Part of this is related to the initial fill - oil companies do special deals to get the initial fill business. (And in a few cases such as Porsche, the oil company is identified as the oill brand - in many other cases, the oil is anonymous or branded by the auto maker). The other part is "recommending your own brand of oil and getting a bigger markup when customers have their oil changed" - the quotes are mine as I have no source for the statement other than some inside knowledge of oil companies.
posted by 24.30.2...
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