Your right about it costing $$$. However, it is hard to sell and get feedback on a secret. Even a slip to the press that something is being developed would keep hopes up.

BMW did let slip out a lot of information about the new M3. Too much in fact since they ticked off a lot of people when they kept moving the release date back and the price higher. The wait list was two years old and they had presold every production unit for the entire first two years prior to even releasing the official announcement and final specs.
Audi did similar when they released the S4 Avant. Presold every first year production unit prior to the official announcement. The wait list was over a year at my local dealership with spec's/options unknown.

Granted that most of these people put money down on blind faith (and manufacturer promises) the car would be something great, but none the less, both BMW and Audi confirmed they would produce these cars and only released partial information. They followed up by releasing even more information as they firmed up the specs. Go onto the BMW board and look at the archives. There was so much confirmed information, even down to colors/options and when they were testing and where they were testing the M3 in the US. BMW even confirmed they were testing a hydrolic manual and allowed spy shots. They were also quick to put down incorrect information. People don't put deposits down for non-existant future cars to often...... These cars didn't just show up, they were generating enthusiasm several months before the pretty brochures were sent to the print shop.

My rant,
Chris Fisher
'00 Saab Viggen

posted by 66.166.250...

• Spoke with a salesman RE: 9-3AERO!!!, matt 94 aero, Wed, 4 Dec 2002 18:27:01
  • V6 or four for 300hp?......., Mike Lynch , Thu, 5 Dec 2002 16:02:40
    • Yes, but...., b.flippo, Thu, 5 Dec 2002 17:19:11
  • This matches what I was told at Flight Academy, jc, Thu, 5 Dec 2002 14:06:18
  • 2005 9-3 Aero 4wd and 280bhp V6 n/m, Paul , Thu, 5 Dec 2002 13:26:19
  • There's been no concrete confirmation, but..., b.flippo, Thu, 5 Dec 2002 11:38:15
    • Re: There's been no concrete confirmation, but..., CFishgo, Thu, 5 Dec 2002 13:21:06
      • The Puch info was not formal but ---, Ian Glenday , Thu, 5 Dec 2002 16:09:36
        • Okay, I knew that I hadn't lost my mind..., b.flippo, Thu, 5 Dec 2002 17:23:04
          • I think the confusion regarding Puch came from the, Price, Thu, 5 Dec 2002 17:51:44
            • could of been wrong about the Puch (name), CFishgo, Thu, 5 Dec 2002 18:12:27
      • What did we showcase at SEMA..., b.flippo, Thu, 5 Dec 2002 14:34:07
        • You are completely off-base here! Saab PR does, Price, Thu, 5 Dec 2002 18:12:35
          • Price...., b.flippo, Fri, 6 Dec 2002 11:14:01
            • Good, let's discuss it offline. n/m, Price, Fri, 6 Dec 2002 12:05:29
          • I agree - Saab got a lot of attention and write ups..., Scott Paterson , Thu, 5 Dec 2002 20:42:13
          • Incredible marketing job for only 3 people! (nm), CFishgo, Thu, 5 Dec 2002 18:58:08
      • Concept Car = $$$, FrozenSaab, Thu, 5 Dec 2002 14:12:54
        • The 900 SVO was the show car for the Viggen., Price, Thu, 5 Dec 2002 18:19:32
        • Re: Concept Car = $$$ (long), CFishgo, Thu, 5 Dec 2002 18:09:38 <-- Viewing This Message
          • Marketing Idea Perhaps?, FrozenSaab, Thu, 5 Dec 2002 19:24:42
  • Many of us know the story already...>, StanleyB, Thu, 5 Dec 2002 09:16:16
  • So much smoke, that it's coming out of your ears :), Jetplate, Wed, 4 Dec 2002 21:53:19
  • Re: Spoke with a salesman RE: 9-3AERO!!!, John Davies, Wed, 4 Dec 2002 20:16:59
    • Here is Brian's take on this., Ian Glenday , Wed, 4 Dec 2002 21:12:35
      • Yes, and during the edmunds.com livechat, the SAAB guys, Jason 0W-40, Sat, 7 Dec 2002 01:49:57
  • Re: Spoke with a salesman RE: 9-3AERO!!!, GM, Wed, 4 Dec 2002 19:25:16
  • This would be better discussed on the 9-3 B/B since it, Ian Glenday , Wed, 4 Dec 2002 18:36:30
    • Re: This would be better discussed on the 9-3 B/B since it, Rafe, Wed, 4 Dec 2002 18:41:58
      • The 9-3 b/b is for both 9-3 and new 9-3SS, Ian Glenday , Wed, 4 Dec 2002 18:50:12
        • Re: The 9-3 b/b is for both 9-3 and new 9-3SS, matt 94 aero, Wed, 4 Dec 2002 22:44:27
          • Thanks Matt, Ian Glenday , Thu, 5 Dec 2002 16:15:09
  • Re: Spoke with a salesman RE: 9-3AERO!!!, Rafe, Wed, 4 Dec 2002 18:33:45
    • You are probably very accurate. Last week Saab AB, Doc, Thu, 5 Dec 2002 10:01:42
      • If this is correct, AdamB , Thu, 5 Dec 2002 10:57:15
        • The Epsilon platform can take all three..., b.flippo, Thu, 5 Dec 2002 11:52:28
          • Not true. The Epsilon platform was designed from, Price, Thu, 5 Dec 2002 17:48:17
            • BTW, wasn't our last shot at a sport ute..., b.flippo, Thu, 5 Dec 2002 18:16:02
              • Yes, the 266 Crossover was based on the Sigma, Price, Thu, 5 Dec 2002 18:30:33
                • Re: Yes, the 266 Crossover was based on the Sigma, officeboy, Thu, 5 Dec 2002 18:49:02
                  • Just think about, Price, Fri, 6 Dec 2002 10:01:09
                    • BTW. What platform was the 9-X based on? n/m, b.flippo, Sat, 7 Dec 2002 11:59:26
                    • Sonnett based on WRX platform? n/m, Sieglo, Fri, 6 Dec 2002 15:09:58
                  • Sorry, but I like my job. n/m, Price, Fri, 6 Dec 2002 09:57:28
            • What!?! The CTS isn't Epsilon?, b.flippo, Thu, 5 Dec 2002 18:13:49
              • No, the CTS is Sigma based. And I think the CTS is, Price, Thu, 5 Dec 2002 18:27:31
                • Terrible news, Sieglo, Fri, 6 Dec 2002 15:03:22
                • Side by side...., b.flippo, Fri, 6 Dec 2002 12:25:09
                  • I'm BLIND. I'm BLIND ... white walls on 9-5 ... Arrggh!, J, Sat, 7 Dec 2002 02:22:08
                  • I hope you're only joking...else I'm gonna throw up!!nm, Jason 0W-40, Sat, 7 Dec 2002 01:59:32
                    • I don't have to agree with it..., b.flippo, Sat, 7 Dec 2002 10:05:17
                  • Caddy discourages Vogue stuff on CTS......, Mike Lynch , Fri, 6 Dec 2002 18:50:02
                    • We are the largest Vogue market in America..., b.flippo, Sat, 7 Dec 2002 10:02:21
                      • SoCal, land of the import competition...., Mike Lynch , Sat, 7 Dec 2002 20:24:46
                        • The CTS was designed to compete in the Euro..., b.flippo, Mon, 9 Dec 2002 10:18:33
                          • I agree..., Mike Lynch , Mon, 9 Dec 2002 20:03:01
                  • Sweet, Sieglo, Fri, 6 Dec 2002 15:07:06
                    • How about chrome fender lips? n/m, b.flippo, Sat, 7 Dec 2002 11:13:53
                  • Isn't the CTS quite a bit longer than a 9-3SS?, Price, Fri, 6 Dec 2002 14:50:38
                    • It's longer in regards to body..., b.flippo, Sat, 7 Dec 2002 10:00:15
                • IMO this is a major mistake on Saab's part..., AdamB , Thu, 5 Dec 2002 22:27:22
                  • Unfortunately, the larger brands that share the, Price, Fri, 6 Dec 2002 09:56:31

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