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Ford Exec honors Toyota Camry over Taurus...
Posted by pursang (more from pursang) on Fri, 14 Feb 2003 11:35:15
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article on CNN.com where Ford exec says Camry is a better product. Last paragraph is revealing, Ford now thinks that making the Taurus a commodity product and pushing fleet sales to rent a car companies may have hurt the Taurus's image in the mind of consumers. Toyota is perceived as having higher quality.
A commodity product can only compete based on price, thus discounting to gain volume only eliminates a profit margin, which results in decontenting the product to gain some margin back, then the cycle begins again. There is a lesson in here somewhere.
the link:
http://money.cnn.com/2003/02/13/pf/autos/bc.autos.ford.toyota.reut/index.htm
posted by 208.212.2...
Posts in this Thread:
- Ford Exec honors Toyota Camry over Taurus..., pursang, Fri, 14 Feb 2003 11:35:15 <-- Viewing This Message
- Camry and Taurus are not near each other, Camry is, bryan , Fri, 14 Feb 2003 16:03:26
- Camry & Taurus different brands of vanilla..., Noel, Fri, 14 Feb 2003 14:50:53
- Exec should quit day job, go on the comedy circuit nm, dtech, Fri, 14 Feb 2003 13:36:50
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