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There is no basis for your assertion in those numbers.
Divorces happen, or *don't happen*, for many reasons. The demographics you mentioned are interesting in that the rates have gone up, or down. That is all that you can say given the figures you have shown. The statistitions need to go and find what is behind this in order to 1) take advantage of it, or 2) fix it. These are the two basic reasons for statistics/demographics. Making Money or Saving Money, unless you are talking about the environment. But I suspect that will net out to save money too.
>If anything the correlation suggests that it MAY go the direction >opposite of that claimed when looking at the demographics. In marketing >demographics is the primary interest not causation.
Further, in the quote above of your reply, your second sentence discounts your first.
If your reason is to market items to a group (say divorced people) then you would spend more money on the states with *more* divorced people per Square Mile. Not ratios of divorces to population. As Goose said in
Top Gun "a target rich environment" - the O club. The "Y cafe" in Lucerne would not qualify "as target rich", but they are both in California (it's a real place). If it happens that the ratio for the State is also high that's good too. Maximize your ROI.
You would not care why they were divorced, what their political inclination was (but you would be very middle of the road in order to avoid a rejection on that basis), would not care the ethnicity (but would, again, avoid that faux pas, but you *might* tailor the ad to yet *other* portions of the demographics - see? you do care about other aspects of the group - show Blacks, Asians, Whites or whatever the majority of the people in that group may be? - helps the intended audience know that they are not alone...), might be *more* inclined to work cases that would benefit your firm more (income demographics!), and so on...
A buddy of mine lives in New Hampshire and gets calls all the time during the time leading up to the elections. The standard *joke* in his town is that it doesn't matter for whom or for what a pollster is calling, you are FOR IT! It gets them off the phone and out of your hair fast. (think about getting a call at home during dinner from a sales type, or a pollster). Think about that during the next election when they report polls. So I view those polls with a wry eye. But that's just me...
and I have no politcal adjenda, unless you are talking about people driving SUV's alone. That's causing *my* fuel prices to go up...
, Sun, 30 Jul 2006 10:17:45
, Sun, 30 Jul 2006 10:17:39, Sun, 30 Jul 2006 10:17:46
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