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SAAB 9X WINS TOP EUROPEAN DESIGN AWARD [saabnow]
Posted by The Saab Network (more from The Saab Network) on Tue, 5 Mar 2002 12:20:07
Message from TSN Press
Subject: SAAB 9X WINS TOP EUROPEAN DESIGN AWARD
=================
Norcross, GA -- The innovative Saab 9X has been named the Best Concept Car in
the 2002 European Automotive Design Awards. The honor was announced at the
Geneva Motor Show and is based on an annual poll of member designers from car
manufacturers, design studios and suppliers throughout Europe.

First seen at last year‰s Frankfurt Motor Show, the multi-dynamic Saab 9X has
earned praise for combining features usually associated with a coupˇ,
roadster, wagon and pick-up within one unique vehicle. Powered by a 300-hp,
3.0-liter V6 turbo with all-wheel drive and conceived as a hint of the future
of Saab design, the 9X is the work of a team led by Saab Design Director
Michael Mauer. The 9X showcases Saab‰s philosophy that a high-performance
sports car can also provide versatility and practical utility.

The official commendation praises the Saab 9X for its 'refreshing
individuality' and the Saab brand for its ability to 'maintain its designer
DNA.' It adds: 'A Saab should remain a Saab and not be compromised by
component sharing and the product planning of sister brands.'

Comments from designers‰ voting returns included: 'The 9X couldn‰t be more
Saab. It has presence, a sporty stance and a distinguished look.'

Another designer observed: 'Original and sporty, the 9X is also functional --
as a Saab should be. The 9X preserves the exclusivity of Saab and of Swedish
design. It is a car that would have a strong appeal in international markets
if produced.'

'I am pleased to accept this award on behalf of the design team at Saab,'
said Mauer. 'We have tried to break down traditional design conventions with
the 9X and it is gratifying to know our efforts have been so well received.'

The success of the Saab 9X was also reflected in further recognition for the
work of Michael Mauer, who was chosen as the runner-up in the Designer of the
Year category.

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