Re: Couple of things... - Saab General Bulletin Board - Saabnet.com
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Re: Couple of things...
Posted by Noel (more from Noel) on Tue, 1 Aug 2006 12:58:25
In Reply to: Couple of things..., CWilson, Tue, 1 Aug 2006 11:46:27
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I used to do automotive market research for a living and also ran a big customer automotive satisfaction program, so I know how vague people can be, even if you use a well-designed questionnaire. I agree with you that the CR research methodology is weak. Being limited to CR readers makes it a biased sample which means it less than projectable. That's why I call it directional, as opposed to definitive data. I think of it more like a big focus group than a real statistical sample.
As for talking with a bunch of owners, you're right, it's not necessarily accurate data but it does provide some insights, even if they only warn you off a dealer. MUCH more useful is talking to techs who see the cars every day. This requires a specialist tech, like my Saab-only indy, and is very helpful. Like many others here on TSN, I can talk technical with a mechanic and get good info.
I bought my first Saab 9000 without the assistance of CR (which likely would have panned it). I used this site and a couple others, 6 people I know who had 9Ks, and 2 indys to give me the info I needed. Ditto for my wife's '03 9-5. My first Saab, an '84 C900, I bought it without checking anything. Most reliable car I ever owned.
CR is fine for household appliances. It may even be useful for people who look at cars the way they look at a washing machine. But I want a little more info about something as expensive and complex as a car. CR is just one bit of info to factor in and has less weight than some others.
posted by 24.52.16...
Posts in this Thread:
- CR bashers, Aero'ed, Mon, 31 Jul 2006 15:24:42
- They recommended Columbia Crest wine too. What a joke, Schu, Thu, 3 Aug 2006 10:48:21
- I remember their review of point-and-shoot cameras..., dmz789aa, Tue, 1 Aug 2006 19:24:43
- They only get bashed when the rating isn't liked, saw, Tue, 1 Aug 2006 19:14:38
- here's the article, Aero'ed, Tue, 1 Aug 2006 17:54:11
- sometimes..., oldsaab, Tue, 1 Aug 2006 13:40:15
- Alleged bias..., Mike Lynch , Tue, 1 Aug 2006 12:53:18
- Re: CR is the reason I OWN a Saab in the first place.., anthonySF, Tue, 1 Aug 2006 11:29:55
- CR: Milwaukee's Best and Strohs... Best beers in US, mikey, Tue, 1 Aug 2006 00:09:04
- Re: CR bashers, jp, Mon, 31 Jul 2006 18:33:28
- Re: CR bashers, yaofeng, Mon, 31 Jul 2006 16:41:13
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