Re: Saab-Spyker Models - Saab General Bulletin Board - Saabnet.com
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Re: Saab-Spyker Models
Posted by kip [Email] (more from kip) on Wed, 27 Jan 2010 04:16:24
In Reply to: Re: Saab-Spyker Models, John Myers, Tue, 26 Jan 2010 23:55:17
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while there is some truth to your idea, most saab new or newish car buyers are very loyal.
Furthermore, the marketability of anything today is all about word of mouth/ viral knowledge online etc.
Part of the hemming and hawing and possible stalling was to get a feel for the public's knowledge of saab, to determine the true value of the brand.
They will absolutely regret that were unable to redo their own corporate identity in time to keep saab.
It's an unbelievable story, and yet true.
Most of use Americans have trouble understanding value, and trouble understanding marketing. Good investors of whom Mueller is likely a pretty good one, do understand marketing, and that is what it's all about.
Incidentally, most used saabs are not repaired very successfully by their owners. It usually takes a saab shop.
posted by 98.237.25...
Posts in this Thread:
- Saab-Spyker Models, Wingnut, Tue, 26 Jan 2010 20:33:56
- Just bought a BMW X3, Pete Saab 9-7 9-3, Wed, 27 Jan 2010 09:50:27
- Re: Saab-Spyker Models, 79-99, Wed, 27 Jan 2010 09:47:28
- How can the 9-4x be made???, moeman, Wed, 27 Jan 2010 09:34:58
- Choices to be made, Cloudship, Wed, 27 Jan 2010 18:46:47
- It was part of the deal, Mark Anderson, Wed, 27 Jan 2010 12:58:03
- 9-3x can/will convert Audi buyers along with..., Theo, Wed, 27 Jan 2010 10:21:42
- Its ALREADY being produced, Pete Saab 9-7 9-3, Wed, 27 Jan 2010 09:48:26
- Re: Saab-Spyker Models, ryan , Tue, 26 Jan 2010 22:15:11
- Re: Saab-Spyker Models, Wingnut, Wed, 27 Jan 2010 06:37:58
- Re: Saab-Spyker Models, John Myers, Tue, 26 Jan 2010 23:55:17
- Re: Saab-Spyker Models & Buying Used, Dave Chicago, Wed, 27 Jan 2010 17:41:16
- Ultimate Success is growth with NEW customers, THS, Wed, 27 Jan 2010 08:26:47
- John... John... did you remember your meds?, STICKMAN, Wed, 27 Jan 2010 07:26:49
- Interesting points but..., Noel, Wed, 27 Jan 2010 07:03:52
- Re: Saab-Spyker Models, turbocon86, Wed, 27 Jan 2010 06:57:17
- Re: Saab-Spyker Models, dave, Wed, 27 Jan 2010 06:09:58
- not entirely true..., James, Wed, 27 Jan 2010 04:50:20
- Re: Saab-Spyker Models, kip, Wed, 27 Jan 2010 04:16:24 <-- Viewing This Message
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