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A great example of effective high powered market - and Kuerig has stepped it up around the holidays so many will find one as a present, it's the latest "in" must have appliance.
I suspect though it's like HP and the printer business - the biggest absurdly huge margins come in the single serving container sale.
just not my cup of coffee as I am a cheaptech as well and believe in joe cheap.
oh I best go unplug my 20 yr old Krups - it doesn't shut off automatically.
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