Re: GM Cutting Saab Warranty--WSJ link - Saab 9-5 Bulletin Board - Saabnet.com
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Re: GM Cutting Saab Warranty--WSJ link
Posted by KevinM (more from KevinM) on Mon, 28 Jul 2008 14:53:54
In Reply to: GM Cutting Saab Warranty--WSJ link, TG, Mon, 28 Jul 2008 12:02:43
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>>>Some analysts have suggested GM needs to kill or sell Saab, or at least yank it from the U.S., where it sells in very small volume and sucks up needed marketing dollars that could be used on bigger brands.<<<
I thought Saab was a wholly-owned European subsidiary of GM, not just one of the GM brands. So GM could conceivably sell Saab, but couldn't "kill it" in the sense that they could just get up one cloudy day and decide to stop producing a domestic brand (like Oldsmobile) and shift the $$$ somewhere else. The reference to sucking up marketing dollars seems to support that view.
Anyone know what the corporate structure actually is? Maybe I'm confused on this one.
posted by 68.9.24...
Posts in this Thread:
- GM Cutting Saab Warranty, Greg Fish, Mon, 28 Jul 2008 11:40:22
- Re: But it's still competitive- almost best, anthonySF, Tue, 29 Jul 2008 09:49:37
- Sad but expected, Wasabi, Tue, 29 Jul 2008 04:48:08
- 100k warranty powertrain only, back to original wrty, RonL, Mon, 28 Jul 2008 13:43:10
- GM Cutting Saab Warranty--WSJ link, TG, Mon, 28 Jul 2008 12:02:43
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