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This time last year...
Posted by Stephen Goldberger (more from Stephen Goldberger) on Tue, 5 Aug 2003 12:44:23
In Reply to: Clouds inside the "Sales are up" silver lining, KenB, Mon, 4 Aug 2003 19:56:57
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the 9-3 cupboard was bare. The 9-3 assembly line was shut down at the end of April, and by June 1 every last 9-3 5-door was "feet dry". Strong incentives combined with the realization that "this is it" had the lots pretty well stocked with nothing but 9-5s and CVs. By the end of September, those were mostly gone too (our friends at Just Saab in Fairfield, OH were getting calls asking if they had gone out of business!) and sales plummeted until the end of the year when Saab finally had something to sell.
Good rule of thumb in the fancy import car business is to do what BMW does. BMW sells about 3 "3 series" (all models combined) for every "5" series. Saab is more like 2 1/2 to 1. Next step is to try to shake more money out of 9-5 sales.
posted by 24.166.84...
Posts in this Thread:
- Clouds inside the "Sales are up" silver lining, KenB, Mon, 4 Aug 2003 19:56:57
- This time last year..., Stephen Goldberger, Tue, 5 Aug 2003 12:44:23 <-- Viewing This Message
- How many baby steps does it take to get to 2007?, KenB, Tue, 5 Aug 2003 05:01:05
- baby steps... all in the right direction..., Scott Paterson , Mon, 4 Aug 2003 21:49:39
- Re: Clouds inside the "Sales are up" silver lining, Bill McD, Mon, 4 Aug 2003 21:30:45
- You're a glass is half empty kind of guy, aren't you?, J, Mon, 4 Aug 2003 20:22:38
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