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You're are correct. I am all over the issue and torn between condemning GM for diluting a good brand as opposed to the need to increase sales so as to preserve brand identity. Its a conundrum. I don't want to see mall parking lots full of SAABs but if the alternative was becomming the next Peugot or Alfa Romeo in the US, then I guess the former is preferable.
posted by 65.57.56...
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