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Same back at ya with the BMW 1 series and the Mercedes Smart line. ;-)
Still doesn't change my argument that Saab is positioned against BMW and Mercedes. Maybe their offerings aren't there yet, but that's the plan. See my previous comment about Audi; how many people 15-20 years ago envisioned Audi as a premium brand in league with BMW...wasn't until the A4 came out that there was a major shift in how Audi was perceived.
posted by 12.168.1...
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