Re: Don't say quirky, say unique - Saab General Bulletin Board - Saabnet.com
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Re: Don't say quirky, say unique
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Posted by Scott Paterson [Email] (#13) [Profile/Gallery] (more from Scott Paterson) on Wed, 14 May 2003 15:05:44 Share Post by Email
In Reply to: Don't say quirky, say unique, phred, Wed, 14 May 2003 14:43:48
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I'm mildly worried... This "What If" concept is the exact same way they opened the failed "Find Your Own Road" ad campaign that kicked off a good number of years of declining sales. I admit that's a bit of an overstatement, but let's hope these ads are nothing like the one I've linked to below and that I'm doing a good impression of Chicken Little myself. I'll be happy to eat my words on this one!

They don't say "What if"... but it's implied, e.g. What if you never had to shave again?... What if you could take a year off from work?... What if you could give people your honest opinion?... etc.

I'm a little nervous, but hopeful and am very happy they are attempting something of this nature anyway.

-Scott

posted by 64.139.3...

find.mov

_______________________________________ Saabnet.com Webmaster Saabs Owned: 1973 Saab Sonett III (Current) 1983 Saab 900 Turbo 1985 Saab 900 Sedan 1990 Saab 900 1992 Saab 900S 1999 Saab 9-3 Turbo 2005 Saab 9-2X Aero (RIP 95K/Accident-guy ran stop sign) 2005 Saab 9-2X Aero (Current) 2007 Saab 9-3 SportCombi 2010 Saab 9-3X Wagon Winner 1996 Saab Owners Convention Rally Novice Class Winner 1999 Saab Owners Convention Rally (All Classes) Also Founder of two non-profits: Poverty2Prosperity.org RunClubMenloPark.org


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