Re: Don't say quirky, say unique - Saab General Bulletin Board - Saabnet.com
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I'm mildly worried... This "What If" concept is the exact same way they opened the failed "Find Your Own Road" ad campaign that kicked off a good number of years of declining sales. I admit that's a bit of an overstatement, but let's hope these ads are nothing like the one I've linked to below and that I'm doing a good impression of Chicken Little myself. I'll be happy to eat my words on this one!
They don't say "What if"... but it's implied, e.g. What if you never had to shave again?... What if you could take a year off from work?... What if you could give people your honest opinion?... etc.
I'm a little nervous, but hopeful and am very happy they are attempting something of this nature anyway.
-Scott
posted by 64.139.3...
find.mov
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Saabs Owned:
1973 Saab Sonett III (Current)
1983 Saab 900 Turbo
1985 Saab 900 Sedan
1990 Saab 900
1992 Saab 900S
1999 Saab 9-3 Turbo
2005 Saab 9-2X Aero (RIP 95K/Accident-guy ran stop sign)
2005 Saab 9-2X Aero (Current)
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Posts in this Thread:
- Don't say quirky, say unique, phred, Wed, 14 May 2003 14:43:48
- I like the new commercials. Much much better than ..., J, Wed, 14 May 2003 23:14:47
- I'll say dorky, dtech, Wed, 14 May 2003 19:36:18
- SAAB state of mind, KeithR, Wed, 14 May 2003 19:12:48
- After 5 years, just say something, anything!, phred, Wed, 14 May 2003 17:27:30
- $120K? holy cow, officeboy, Wed, 14 May 2003 16:12:42
- sounds like a recycled "find your own road" ..., Trev, Wed, 14 May 2003 15:32:00
- How about "kicka$$"?, Nervousaaber, Wed, 14 May 2003 15:20:21
- Also, a "How'd they do that?" campaign..., Nervousaaber, Wed, 14 May 2003 15:41:17
- my favorite so far..., Scott Paterson , Wed, 14 May 2003 15:45:50
- That's the only ad Saab should ever run..., Nathan Work, Thu, 15 May 2003 08:55:27
- Scott, the 'rollover' ad is at..., Dan W, Thu, 15 May 2003 07:50:29
- Sweet - more (long ramble), Nervousaaber, Wed, 14 May 2003 16:15:30
- Catch-22 - Saab Market, Scott Paterson , Wed, 14 May 2003 15:40:55
- Re: Don't say quirky, say unique, Scott Paterson , Wed, 14 May 2003 15:05:44 <-- Viewing This Message
- Quirky IS unique..., bRAD, Wed, 14 May 2003 14:51:29
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