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After 5 years, just say something, anything!
Posted by phred (more from phred) on Wed, 14 May 2003 17:27:30
In Reply to: Don't say quirky, say unique, phred, Wed, 14 May 2003 14:43:48
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Santa Monica Saab has a retro-feel '60s type print campaign (similar in style to the upcoming film Down With Love). It kinda hurts your fillings to see it, but I give them credit for attempting to market the car. Just lying there waiting for a merciful death is not the way to go.
Sell the sizzle AND the steak, there's plenty to go around. And figure out who Saab buyers really are and how to reach them all, then spread it around a bit more.
posted by 216.205.22...
Posts in this Thread:
- Don't say quirky, say unique, phred, Wed, 14 May 2003 14:43:48
- I like the new commercials. Much much better than ..., J, Wed, 14 May 2003 23:14:47
- I'll say dorky, dtech, Wed, 14 May 2003 19:36:18
- SAAB state of mind, KeithR, Wed, 14 May 2003 19:12:48
- After 5 years, just say something, anything!, phred, Wed, 14 May 2003 17:27:30 <-- Viewing This Message
- $120K? holy cow, officeboy, Wed, 14 May 2003 16:12:42
- sounds like a recycled "find your own road" ..., Trev, Wed, 14 May 2003 15:32:00
- How about "kicka$$"?, Nervousaaber, Wed, 14 May 2003 15:20:21
- Also, a "How'd they do that?" campaign..., Nervousaaber, Wed, 14 May 2003 15:41:17
- my favorite so far..., Scott Paterson , Wed, 14 May 2003 15:45:50
- That's the only ad Saab should ever run..., Nathan Work, Thu, 15 May 2003 08:55:27
- Scott, the 'rollover' ad is at..., Dan W, Thu, 15 May 2003 07:50:29
- Sweet - more (long ramble), Nervousaaber, Wed, 14 May 2003 16:15:30
- Catch-22 - Saab Market, Scott Paterson , Wed, 14 May 2003 15:40:55
- Re: Don't say quirky, say unique, Scott Paterson , Wed, 14 May 2003 15:05:44
- Quirky IS unique..., bRAD, Wed, 14 May 2003 14:51:29
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