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Saab Sales question
Posted by Ravi [Email] (more from Ravi) on Sun, 9 Nov 2003 18:35:57
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The last time Saab had sales like this was when the 9000 was introduced. I was curious if anyone knew what 900 sales were in 1985 (the year preceeding the 9k) and 1986 and 1987 (1st and second year of the 9k). Curious as to how many sales the 9k cannibalized from the 900 or if it did at all.
The 9-3SS has sold twice as well as the 9-3/NG900, yet Saab sales are only up some 20%. So the 9-5 has lost some sales ooomph. The 9-2 should genuinely open a new market for Saab and those sales should all be new customers who would not normally be looking at a 9-3 or 9-5. Ditto the 9-7. Seems like the 9-3 and 9-5 are positioned too closely in price and amenities.
Thoughts ?
posted by 65.93.1...
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