OT: new best car ad....and a thought for a SAAB ad...> - Saab General Bulletin Board - Saabnet.com
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OT: new best car ad....and a thought for a SAAB ad...>
Posted by prodigal son (more from prodigal son) on Tue, 24 Aug 2004 09:43:41
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there's a BMW ad where a young guy looks in a barn at a '72-'73 2002/tii and ends up giving over the title to his new 3 series to the farmer, who goes screaming down the road in it and the young guy takes the '72.
while i would have prefered to see the tii screaming down the road, it was very very cool for the company to tie in old/new -- something my BMW buddies have been arguing for since BMW failed to intro a new 2002 in 2002.
the hook was resale value. while SAAB can't claim that, they *CAN* run a similar ad with the hook of "brand loyalty" using a 99Turbo/900Turbo and a 9^3 or whatever.
SAAB USA anybody listening out there???????
-ps
'ex lotsa old BMWs and SAABs.
posted by 67.86....
Posts in this Thread:
- OT: new best car ad....and a thought for a SAAB ad...>, prodigal son, Tue, 24 Aug 2004 09:43:41 <-- Viewing This Message
- Kia with fake car cover....., Mike Lynch , Thu, 26 Aug 2004 11:00:14
- Kid in the Corvette, totally irresponsible....., Mike Lynch , Thu, 26 Aug 2004 10:57:49
- Dang! Where was he when I was selling my tii?? (nm), JimBlake , Wed, 25 Aug 2004 14:00:19
- Re: OT: new best car ad....and a thought for a SAAB ad...>, jeff, Wed, 25 Aug 2004 13:08:48
- I thought he wrote a check, farmer bought the 3 (nt), egsAero, Wed, 25 Aug 2004 11:28:38
- Title?, JimF, Wed, 25 Aug 2004 07:26:03
- my print ad, James Diefenderfer, Tue, 24 Aug 2004 17:09:58
- Re: OT: new best car ad....and a thought for a SAAB ad...>, jeff, Tue, 24 Aug 2004 12:03:14
- another good car ad ..., Urby, Tue, 24 Aug 2004 10:47:05
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