[Subscribe to Daily Digest] |
Members do not see ads below this line. - Help Keep This Site Online - Signup
For some reason, perhaps spending too much time here ;), I had always thought that SAAB's owner loyalty rate was toward the top of all brands. I've even made the claim talking to others, as in: "sure there's maintenance but SAAB owners..." Well after reading a reference to Subaru's numbers I thought I'd try to look it up. About all I could find was here: http://www.thecarconnection.com/index.asp?article=7824&sid=173&n=156 and I must say I was surprised! SAAB beat Mazda, Isuzu, and Oldsmobile! Anyone have another source of stats?
Story Text:
Power: Toyota Gets Most Repeat Buyers
J.D. Power and Associates' 2004 Customer Retention Study reports that Toyota is the brand that gets the most repeat buyers. With an average of about one-half of buyers returning to a brand for a second vehicle, Toyota scores a 60.6 percent retention rate, with vehicles like the Camry and Corolla leading their individual categories. The second-ranked brand is Toyota's Lexus division, with a 59.5-percent retention rate, and Chevrolet, which holds on to 58.9 percent of its customers. The survey, based on responses from more than 171,000 new-vehicle buyers, looks also at the reasons shoppers leave brands - most often, for durability reasons, expensive maintenance, and bad service experiences.
Toyota 60.6%
Lexus 59.5%
Chevrolet 58.9%
Hyundai 57.6%
Honda 55.2%
Ford 54.5%
Cadillac 52.8%
Mercedes-Benz 51.6%
BMW5 51.4%
Kia 50.9%
INDUSTRY AVERAGE 48.4%
Jaguar 48.3%
Subaru 48.0%
Audi 46.0%
Saturn 45.0%
Dodge 44.5%
Buick 44.4%
GMC 44.1%
Lincoln 44.0%
Nissan 42.3%
Porsche 41.8%
Land Rover 41.3%
Acura 39.8%
Chrysler 39.5%
Volvo 39.3%
Jeep 38.3%
Mercury 34.4%
Volkswagen 33.7%
Pontiac 33.5%
Mitsubishi 31.8%
Infiniti 31.4%
Suzuki 31.4%
Saab 30.5%
Mazda 23.1%
Isuzu 7.0%
Oldsmobile 4.9%
Source: J.D. Power and Associates
posted by 67.4.85...
, Fri, 28 Jan 2005 12:31:29
No Site Registration is Required to Post - Site Membership is optional (Member Features List), but helps to keep the site online
for all Saabers. If the site helps you, please consider helping the site by becoming a member.
 |
 |
 |
 |
 |
