[Subscribe to Daily Digest] |
 | [Main General Bulletin Board | BBFAQ |
Post Followup ]
Member Login / Signup - Members see fewer ads. - Latest Member Gallery Photos
The horses mouth.....relax Posted by Mike Lynch [Email]  (#81) [Profile/Gallery]
(more from Mike Lynch) on Mon, 23 May 2005 11:05:23
In Reply to: FWIW: New GM Logo, Ian Glenday  [Profile/Gallery]
, Sat, 21 May 2005 13:37:14
Members do not see ads below this line. - Help Keep This Site Online - Signup
|
This was a bulletin to GM dealers April 12, 2005
Attention: All GM Dealers (includes Saturn and Saab)
Starting this month, General Motors' corporate emblem will begin appearing on all recently-introduced and all-new 2006 vehicles produced and sold in North America. The Pontiac G6 Sedan will be the first to receive the badge. For the 2006 model year, the badge will appear on:
Buick: Lucerne, LaCrosse, Terraza
Chevrolet: Impala, HHR, Monte Carlo, Cobalt, Uplander, Corvette/ZO6
Cadillac: SRX, XLR, DTS
Hummer: H3
Pontiac: G6, Torrent, Montana, Solstice
Saturn: Relay
This move links the GM corporate brand with its family of vehicle brands, including Buick, Cadillac, Chevrolet, GMC, Hummer, Pontiac, Saab and Saturn. It supports our recently introduced "Only GM" advertising campaign in the U.S. to communicate the story of the unparalleled values our company can offer to consumers, including the standard offerings of OnStar and Stabilitrak on all U.S. vehicles by 2006. With that said, I want to be clear, the divisional brand is what we sell and will remain the focal point of our communications, and will receive the vast majority of our resources. However, the GM brand has a complementary place in our portfolio in a similar way that the GM logo is on your sign, below the divisional brand logo.
The GM badge is a promise of trust to our customers, reflecting our commitment to deliver the best value to them. Our own studies show that consumers place a tangible value on the General Motors name. They like knowing that the car or truck they're driving benefits from GM's global expertise in powertrain, design, engineering, and advanced electronics. We believe the time is right to capitalize on those impressions, starting in North America.
The name "General Motors" speaks to people and the GM badge conveys an important message to consumers. It is a name people trust. We've been in business nearly 100 years and we're the global sales leader. Seeing that GM badge on vehicles evokes our heritage of leadership and makes an easy connection between our great lineup of vehicle brands and the company behind them.
The GM badge will take the form of a small silver square, embossed with the GM logo, placed on both sides on an appropriate location between the front and rear wheels above the rocker and below the glass belt line.
As most of you are aware, this is not the first time a GM emblem has been included on our vehicles. While GM has approached corporate badging in a variety of ways throughout its history, it has been part of the company's heritage to visually incorporate its corporate identity into its vehicles.
Today, we want customers to associate the GM name with safety and security and GM's long-term commitment to quality and industry leadership. And, we believe the visual placement of the GM badge will remind consumers of the strength only a global company like GM can bring.
Sincerely,
Mark LaNeve
GMNA Vice-President
Vehicle Sales, Service and Marketing
, Sat, 21 May 2005 13:37:14, Mon, 23 May 2005 11:05:23 <-- Viewing This Message, Mon, 23 May 2005 12:50:50
, Mon, 23 May 2005 11:29:20, Sun, 22 May 2005 13:33:23
, Sun, 22 May 2005 20:28:45, Sat, 21 May 2005 21:44:18, Sat, 21 May 2005 23:38:37, Sat, 21 May 2005 14:02:19, Sat, 21 May 2005 15:01:46
No Site Registration is Required to Post - Site Membership is optional (Member Features List), but helps to keep the site online
for all Saabers. If the site helps you, please consider helping the site by becoming a member.
 |
 |
 |
 |
 |
