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Sorry -- but I work in the ad/comm industry --
Posted by Pete Saab 9-5 (more from Pete Saab 9-5) on Fri, 21 Oct 2005 13:11:16
In Reply to: Would you show the plot and climax in a movie preview?, Topher, Fri, 21 Oct 2005 12:58:19
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researching ad effectiveness.
Most people have not driven, even been in a Saab of any kind.
What sells is product information -- you gotta show the car -- show it a lot -- with the brand and model name.
The print ads I've seen are VERY nice -- strong bold graphic of a vehicle that is unmistakebly Saab , good branding, strong headline, just enough subtext to tell the story.
BUT that Tv commercial -- stinks from a marketing and sales perspective.
(btw, there are a lot of lousy car ads out there, just that I'd really like to see Saab do well!)
Pete
Posts in this Thread:
- Born from Jets teaser ad revealed, DJ Quijote, Thu, 20 Oct 2005 17:02:26
- Re: Born from Jets teaser ad revealed, No.9, Fri, 21 Oct 2005 12:06:22
- Commercial S*CKS -- image, LITTLE product, Pete Saab 9-5, Fri, 21 Oct 2005 09:50:09
- Re: Born from Jets teaser ad revealed, J.W. Vester - Saab USA, Fri, 21 Oct 2005 08:35:16
- Saab marketing write up in WSJ (story inside)..., Topher, Fri, 21 Oct 2005 07:13:57
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