I kind of agree - Saab General Bulletin Board - Saabnet.com
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I kind of agree
Posted by Topher (more from Topher) on Fri, 21 Oct 2005 14:29:27
In Reply to: Sorry -- but I work in the ad/comm industry --, Pete Saab 9-5, Fri, 21 Oct 2005 13:11:16
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So product information has a direct correlation with driving purchase intention?
It all really depends what Saab and the agency's end goal is; it may just to be raise awarness of the vehicles history.
Out of curiosity, do you work on quant. or qual. data?
"effectiveness" is a creatives worst nightmare...I am glad I am in the middle working on acct. management.
I still say that the teaser was just that...a teaser. I am sure the new spots will feature a lot more of the vehicle. After the initial 1-3 week new campaign launch.
Have a good weekend
Chris
posted by 205.153.10...
Posts in this Thread:
- Born from Jets teaser ad revealed, DJ Quijote, Thu, 20 Oct 2005 17:02:26
- Re: Born from Jets teaser ad revealed, No.9, Fri, 21 Oct 2005 12:06:22
- Commercial S*CKS -- image, LITTLE product, Pete Saab 9-5, Fri, 21 Oct 2005 09:50:09
- Re: Born from Jets teaser ad revealed, J.W. Vester - Saab USA, Fri, 21 Oct 2005 08:35:16
- Saab marketing write up in WSJ (story inside)..., Topher, Fri, 21 Oct 2005 07:13:57
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