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There have been many ad campaigns.. thankfully... Posted by Scott Paterson [Email] (#13) [Profile/Gallery] (more from Scott Paterson) on Fri, 24 Mar 2006 11:12:44 In Reply to: Re: Born from jets origins is new, not old?, JimR, Fri, 24 Mar 2006 08:07:16 Members do not see ads below this line. - Help Keep This Site Online - Signup |
Saab is moving away from the campaigns that relied solely on the abstract (Find Your Own Road, Be Your Own Person, goofy animations) to a more reality based campaign that can still incorporate those abstract ideas but in a more aggressive and cool way.
This campaign is not entirely new to Saab, but elements of it are. They did a stellar job using today's technology to do the jet across the hood and the grill morph - very nice touches.
I'm very pleased with this direction. It is much more attention getting to the potential Saab owner.
-Scott
_______________________________________ Saabnet.com Webmaster Saabs Owned: 1973 Saab Sonett III (Current) 1983 Saab 900 Turbo 1985 Saab 900 Sedan 1990 Saab 900 1992 Saab 900S 1999 Saab 9-3 Turbo 2005 Saab 9-2X Aero (RIP 95K/Accident-guy ran stop sign) 2005 Saab 9-2X Aero (Current) 2007 Saab 9-3 SportCombi 2010 Saab 9-3X Wagon Winner 1996 Saab Owners Convention Rally Novice Class Winner 1999 Saab Owners Convention Rally (All Classes) Also Founder of two non-profits: Poverty2Prosperity.org RunClubMenloPark.org
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