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"Saab - The intelligent choice".... Posted by REM in Seattle [Email]  (#4)  [Profile/Gallery]
(more from REM in Seattle) on Mon, 15 May 2006 20:58:11
In Reply to: SAABology, Sara, Sun, 14 May 2006 10:51:27 Members do not see ads below this line. - Help Keep This Site Online - Signup |
That was the Saab ad campaign in the early 80's. At that time Saab was thought of as the quintessential "nerd" car in the USA. It was the car that tweedy professors and software geeks drove.
The Saab ad campaign was aimed at showing that owning a Saab, a car that had good handling, great safety, good performance, and lots of cargo space, all at a very reasonable price was a smart choice. Saab wasn't the the best in any of these areas, but was a car that rated well in every category and made Saab no apologies for those compromises.
The current Saab is not the Saab of the eighties, the competition is keener and the market niche is smaller, and Saab has had to make compromises to try to reach a broader audience. However, Saab still embodies the essence of the Scandinavian thought "form follows function". Saab excels in many areas. Saab continues to believe that the driven should be in control and should be involved in the operation of the car. Saab still believes that "driving" is a verb.
Saab needs some 'halo' cars like BMW has the M-series and Audi the R-series. The Saab Aero X is a great start. Now that Saab is attracting a larger crowd, Saab needs to show that crowd what makes a Saab different than the competition. In many ways Saab needs to once again show the public why Saab is the intelligent choice. That for a reasonable price a Saab does everything well from the weekend trip to IKEA to picking-up the in-laws at the airport. Saab does the job safely and with go fuel economy. Saab offers excellent traction and handling, and rewards the driver with the pleasure being connected to the driving experience.
REM in Seattle
2005 Saab 9-3 Aero Convertible; 5-speed; 9000 miles
1998 Saab 900SET; 5-door; Automatic; 84,000 miles
1984 Saab 900T; 3-door; 5-speed; 242,000 miles (RIP)
_______________________________________ REM in Seattle Current: 2013 Volvo XC60 R-Design, Rebel Blue, 3.0L 6-cyl turbo, Automatic 2024 MINI Cooper S Convertible, 2.0L 4-cyl turbo, 6-speed manual Former: 2005 Saab 9-3 Aero Convertible, Steel Gray metallic, 2.0L 4-cyl turbo, 5-speed 1998 Saab 900SET 5-door, Silver, 2.0L 4-cyl turbo, Automatic 1991 Alfa Romeo Spider convertible, Alfa Red, 2.0L 4-cyl, 5-speed 1984 Saab 900T 3-door, Red, 2.0L 4-cyl turbo, 5-speed
, Tue, 16 May 2006 01:43:30
, Tue, 16 May 2006 07:49:51, Mon, 15 May 2006 20:58:11 <-- Viewing This Message, Mon, 15 May 2006 13:40:53
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