Re: I wonder what the susbscriber & churn/drop numbers - Saab General Bulletin Board - Saabnet.com
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Re: I wonder what the susbscriber & churn/drop numbers
Posted by CWilson (more from CWilson) on Fri, 6 Apr 2007 13:16:28
In Reply to: I wonder what the susbscriber & churn/drop numbers are?, Bill Homer [Profile/Gallery]
, Fri, 6 Apr 2007 12:47:43
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From a 9/13/05 USA Today article:
"Currently, fewer than 70% of customers sign up to pay for the service. OnStar would like to increase that number. It hopes added features will do that."
From a 3/27/07 CNN/Money Magazine article:
"OnStar officials say the retention rate for their service is more than 60 percent."
I'm not too sure if 60% retention is all that great. GM might be better off simply giving it's customers some options. For example, I have no desire for Onstar but would happily pay for Bluetooth if given the chance. I think some manufacturers are offering BT as as an extra cost (~$600) or in certain option packages. At the very least, why not incorporate it in with costly Nav package?
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