Re: Sounds like a chicken verses egg arguement - Saab General Bulletin Board - Saabnet.com
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Re: Sounds like a chicken verses egg arguement
Posted by steve (more from steve) on Wed, 10 Sep 2008 13:47:40
In Reply to: Sounds like a chicken verses egg arguement, No Snaab, Wed, 10 Sep 2008 13:20:55
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How does the profit margin compare between a Chevy truck and a 9-5? How many 9-5s would they have to sell to come close to the same net profit? There is no justification for marketing funds for Saab, especially because the sales base is so small. A 50% improvement is still not many cars. GM needs compelling product. Then marketing can direct people and pick up the fringes. Maybe they should cut all marketing and focus on product for a few years.
The 9-5 has fallen behind the competition. Buyers are not stupid. GM is lucky so many dealers have been able to hold out, since the 9-2x and 9-7 appear to have just been big distractions.
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