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Happiness is a warm stereotype >
Posted by Bill Davies [Email] (more from Bill Davies) on Thu, 4 Dec 2008 23:56:10
In Reply to: Re: The view from Europe, rob 94 aero, Thu, 4 Dec 2008 15:34:10
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It takes time for these things to work out of the system. I reckon that view of Saab is much less current over here than it certainly was say 20 years ago. Models like the new 9-3 are seen as a viable alternative to BMW/Mercedes, only provided the price is right. Historically, residual values have not been as strong though all bets are off in the current climate.
Cars have always sold, and been sold, on the basis of image. When Saab put little LEDs round the top of their headlights it's so someone will see it on a par with an Audi or whatever. Bet there are some cars you wouldn't be seen dead in!
Personally, I have a love-hate relationship with BMWs - love the cars, hate the drivers...
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