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because...
Posted by James [Email] (more from James) on Thu, 1 Jul 2010 11:38:44
In Reply to: Re: Ummm....yeah, VTim, Thu, 1 Jul 2010 10:27:50
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it's easier + doesn't confuse the brand image.
existing Saab customers already got what Saab was about (at some point in time anyway). If you try to make something to appeal to everyone, ie to target a wide audience, you have to style it for that wide audience + you end up with a honda civic or a lexus, or a bunch of Saab sedans and no hatchbacks... hmmm... didn't GM try that already?
imho, Saab needs to make some cars + market them in such a way that will excite the loyal following, bring back the departed into that loyal following, and slowly convert others into the cult... VM sounds like he is on that track.
obviously advertising should reflect that strategy... imho, advertising that is different + makes one think a little isn't so bad...
James...
posted by 67.158.79...
Posts in this Thread:
- National Ad Campaign To Begin, ToddF, Wed, 30 Jun 2010 14:12:07
- Re: This is an OLD commercial - before you criticize..., turbosaab , Fri, 9 Jul 2010 12:31:16
- Born from Jets. RIP, pel326, Tue, 6 Jul 2010 13:14:51
- This ad is not new, BTG88, Thu, 1 Jul 2010 11:42:40
- March commercial, turbocon86, Thu, 1 Jul 2010 09:38:02
- Here's one of the new ads to be shown... linked, Scott Paterson , Wed, 30 Jun 2010 15:03:00
- I had no idea, Tim, Fri, 2 Jul 2010 20:57:49
- WHY is it on GMTV channel?, LesH, Fri, 2 Jul 2010 07:06:03
- Re: Here's one of the new ads to be shown... linked, TML , Thu, 1 Jul 2010 07:37:31
- Re: Here's one of the new ads to be shown... linked, George K, Wed, 30 Jun 2010 19:26:06
- Here's one of the new ads to be shown... loved it!, NJWayne, Wed, 30 Jun 2010 18:36:04
- Re: Here's one of the new ads to be shown... linked, Raction95Aero, Wed, 30 Jun 2010 18:17:42
- HORRIBLE!, Pete Saab 9-7 9-3, Wed, 30 Jun 2010 17:18:21
- It's EXACTLY what Saab needs, No Snaab, Sat, 3 Jul 2010 08:26:37
- It's an identity ad, KevinM, Thu, 1 Jul 2010 17:16:38
- This is the FIRST ad....as in Saab is still here, Mark Anderson, Thu, 1 Jul 2010 08:43:10
- Why is it so bad?, Noel, Thu, 1 Jul 2010 05:24:15
- Infiniti -- pebbles/leaves ads..., Pete Saab 9-7 9-3, Wed, 30 Jun 2010 21:17:50
- Re: HORRIBLE!, pete , Wed, 30 Jun 2010 20:31:33
- And if that doesn't work..., Holly, Wed, 30 Jun 2010 20:15:06
- Saw a new ad last night for the 9-3, Noel, Wed, 30 Jun 2010 14:14:54
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