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The evidence is clear that Saab's future with GM has evaporated, but a new future remains unclear. Today's Times (London) is reporting that Saab is included in Fiat's bid for Opel. This makes some sense based on Opel's current role with Saab, and the chassis for the new 9-5 (see current Road & Track website article on Saab).
The question is, assuming the information is correct, can this be good for Saab? And for we Saab enthusiasts? It wouldn't be the first time Saab has partnered with the Italians, and Fiat certainly has capabilities we like (Alfa, Ferrari). But we're talking about a huge corporate integration process, with Chrysler, Opel, and Saab, plus existing Fiat brands and need to create a Fiat presence in N. America -- dealers, parts, finance, etc.
Despite emotional arguments otherwise, Saab was fairly close to disaster when acquired by GM. Production volume was just too low, manufacturing cost was rising, and market appeal was limited. Had GM not bought Saab, there appeared few others with the cash, technical resources, and interest to take on the brand.
The GM deal gave Saab access to global purchasing power, plus some engineering strength in areas that complemented Saab strength -- not to mention distribution. My 03 and 06 Saabs are far better automobiles than my 74 and 75 Saabs, and I'd not have bought the newer ones without the result of GM's role. Just too bad GM was never able to complete development of the brand. My 06 Aero is just an outstanding automobile.
So, Saab is back where it was when GM came along, and it will take a large-scale white knight to effect a rescue. The Japanese would have little to gain, and are probably not in a capital position to buy right now. BMW, Mercedes, Audi -- why? A Saab acquisition would not likely enhance their positions, would bleed off development money, and might complete with existing, successful lines. Who's left? Chinese, Indians? Big stretch right now, I think, and Tata is plenty busy with its recent acquisitions (Jaguar among others).
I guess we wait, but I am somewhat sceptical. Good thing I saved my Mercedes ballcap; may have to give up the one from the Aero Academy. Shame; Saab is so close to having all the pieces together. No substitute for sales volume, though, and Saab doesn't have it. If you didn't like GM's handling of Saab, you probably won't like Fiat ownership any better -- assuming management can pull off the deal.
SEN
posted by 72.34.2...
http://business.timesonline.co.uk/tol/business/industry_sectors/article6216588.ece
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