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Re: Saab is safe - ads should hammer this theme home
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Posted by NCCaniac [Email] (#352) [Profile/Gallery] (more from NCCaniac) on Wed, 27 Oct 2010 09:09:07 Share Post by Email
In Reply to: Saab is safe - ads should hammer this theme home, Steve T., Tue, 26 Oct 2010 18:34:15
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Subaru is doing this right now with a commercial where an owner is shopping for a new Subaru after visiting the previous one (at the junk yard) that saved his life. They don't show the crash, but they show brand loyalty based on safety. It is a shame Saab did not do that ad first. If they did it now, it would be viewed as copying Subaru.
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