Re: recent bulletin on Saab's situation - Saab General Bulletin Board - Saabnet.com
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Re: recent bulletin on Saab's situation
Posted by turbocon86 (more from turbocon86) on Fri, 29 Apr 2011 12:19:29
In Reply to: recent bulletin on Saab's situation, David in Michigan, Fri, 29 Apr 2011 07:23:08
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I see the end of SAAB cars USA.
Much like nobody in the states wants to buy a Buick but they love them in China. Opening up a strong channel to China may be the only thing that can save SAAB now. SAAB is clearly having trouble re-establishing cred in the states, especially at the price point that they are at. Difficult to sell cars that compete with BMW and Audi buyers who are educated enough to read the writing on the wall for SAAB. If they can build a strong following in China to make ends meet, it might help their cause here in the US in the long term. Trouble right now is that they don't have anything that appeals on an affordable level with first-time car buyers who may be willing to take a chance on SAAB if the price (and the car) was right.
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