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Re: What is with Hemming's 'Sports & Exotics' magazine? Posted by saabsince 93b [Email] (#972) [Profile/Gallery] (more from saabsince 93b) on Sat, 7 Sep 2013 07:43:17 In Reply to: What is with Hemming's 'Sports & Exotics' magazine?, MI-Roger [Profile/Gallery] , Fri, 6 Sep 2013 15:56:05 Members do not see ads below this line. - Help Keep This Site Online - Signup |
Welcome to the world of circulation economics. As a guy who spent his career in special interest magazine publishing, I know this story all to well!!
$10 for 12 issues......well it probably costs at least $1.50 to print and ship the issue. That makes $18.00 to fulfill your $10 sub. Maybe they will make it up on the volume?
Yes they are trying to keep their circulation up in any way they can.
Advertising is based on CPM cost per thousand readers. Usually it is in the $30 range. You are constantly in a battle to replace lost subscribers and keep the rate base up. Discounting subs is just a cost of doing business.
I have subbed to this off and on. It is a sort of funky magazine that suffers from the fact that it tries to cover all collector cars....so you get an article on restoring and old MG and then some other fringe story. Not too focused or too professional. It never excited me.
_______________________________________ NOW OWN: 2000 95 Imola Red Aero 5 door stick - my ride HAVE OWNED: 2003 95 Black Aero 4 door auto Mary Ann's car 2004 95 Black Aero 5 door wagon 2001 95 Silver Aero 4 door stick 2001 95 Silver Aero 5 door wagon automatic 1999 95 Combi stick 1997 9000 Aero stick red 1988 900 SPG black 1988 900 Convertible black 1985 900 3 door turbo spg kit silver 1979 900 3 door turbo early 900 production 1966 96 2 stroke red 1960 95 wagon red 1959 93b light yellow
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