GM premium brands... Saab vs. Cadillac - Saab General Bulletin Board - Saabnet.com
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GM premium brands... Saab vs. Cadillac
Posted by Mike in NS (more from Mike in NS) on Fri, 5 Apr 2002 11:47:13
In Reply to: Re: what if the pie is bigger?, Jim, Thu, 4 Apr 2002 09:54:31
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GM should take all the money it's spending on Cadillac and give it to Saab. Of GM's two premium brands, one (Saab) has a future, the other (Cadillac) does not.
There was a posting on here a while ago about the average age of a Cadillac buyer being 60 or 65... it's too late to save the brand; in 10 years the market for Cadillacs will dissappear overnight and GM will be left with a lot of plants and nobody to buy the product.
Cadillac is getting desperate, too. Radical new 'edgy' styling, big promotional campaigns, etc. Good luck guys, can you say 'Olsmobile'?
posted by 142.177.3...
Posts in this Thread:
- Best March Sales Ever, Scott Paterson , Wed, 3 Apr 2002 12:59:32
- The interesting part is that it was driven, saw, Thu, 4 Apr 2002 08:37:20
- More sales but maybe less profit due to incentives. n/m, pmr, Wed, 3 Apr 2002 18:12:40
- Two reasons according to dealer. 1. March, Texron, Wed, 3 Apr 2002 13:58:32
- GM Ad Money..., Richard P., Wed, 3 Apr 2002 13:55:22
- Cool. It might be my imagination..., Mattias.se, Wed, 3 Apr 2002 13:47:17
- Woooo-Hoooo! (emo), John A., Wed, 3 Apr 2002 13:25:51
- Reflection of advertising campaign?, IrieTom , Wed, 3 Apr 2002 13:23:26
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