Best March Sales Ever

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Best March Sales Ever Posted by Scott Paterson [Email]

(#13)

[Profile/Gallery] (more from Scott Paterson) on Wed, 3 Apr 2002 12:59:32

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SAAB CARS USA RECORDS ITS BEST MARCH EVER WITH SALES UP 53% OVER 2001

Retail sales totaled 4,864 vehicles for March 2002, making it the third-best month in the manufacturer's history.

Saab Cars USA year-to-date sales up 17% over 2001, 9,138 versus 7,839.

NORCROSS, GA--Saab Cars USA reached unprecedented sales levels for March, retailing 4,864 vehicles and shattering the record set in March 1988 of 3,978 vehicles. This performance was the third best in Saab Cars USA's 46-year history, missing the mark for the best month ever by only 44 vehicles. (June 1986, 4,908 units)

"We are very proud of this spectacular sales performance," said Richard O'Kelley, Saab Cars USA Vice President of Sales. "We are beginning to gain significant momentum in the marketplace with the launch of the new 9-5 and the increased commitment to our advertising and brand campaign."

"We anticipate that this momentum should continue through 2002 as we prepare to debut the all-new Saab 9-3 later this year," O'Kelley added.

Year-to-date sales for Saab Cars USA are up 17 percent over the same period last year, 9,138 vehicles over 7,839.

The strongest performer of the record-setting month was the Saab 9-3. Sales of the coupe and 5-door models were up 122 percent from 1,139 to 2,532 vehicles. Saab 9-3 Convertible sales were also up 21 percent over 2001, to 1,032 from 851 units. The redesigned Saab 9-5 sedan and SportWagon also posted increases over 2001 of 10 and 8.2 percent respectively.

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_______________________________________ Saabnet.com Webmaster Saabs Owned: 1973 Saab Sonett III (Current) 1983 Saab 900 Turbo 1985 Saab 900 Sedan 1990 Saab 900 1992 Saab 900S 1999 Saab 9-3 Turbo 2005 Saab 9-2X Aero (RIP 95K/Accident-guy ran stop sign) 2005 Saab 9-2X Aero (Current) 2007 Saab 9-3 SportCombi 2010 Saab 9-3X Wagon Winner 1996 Saab Owners Convention Rally Novice Class Winner 1999 Saab Owners Convention Rally (All Classes) Also Founder of two non-profits: Poverty2Prosperity.org RunClubMenloPark.org

Posts in this Thread:

Best March Sales Ever, Scott Paterson , Wed, 3 Apr 2002 12:59:32 <-- Viewing This Message
- The interesting part is that it was driven, saw, Thu, 4 Apr 2002 08:37:20
  - 9-5 vs. 9-3, Randy Thatcher , Thu, 4 Apr 2002 09:56:17
- More sales but maybe less profit due to incentives. n/m, pmr, Wed, 3 Apr 2002 18:12:40
  - Really? Where are the numbers?, Scott Paterson , Wed, 3 Apr 2002 23:32:13
    - Just speculation based on other manufacturers. n/m, pmr, Thu, 4 Apr 2002 05:59:35
- Two reasons according to dealer. 1. March, Texron, Wed, 3 Apr 2002 13:58:32
- GM Ad Money..., Richard P., Wed, 3 Apr 2002 13:55:22
- Cool. It might be my imagination..., Mattias.se, Wed, 3 Apr 2002 13:47:17
- Woooo-Hoooo! (emo), John A., Wed, 3 Apr 2002 13:25:51
- Reflection of advertising campaign?, IrieTom , Wed, 3 Apr 2002 13:23:26
  - Hmmm...could be..., Mark Anderson, Thu, 4 Apr 2002 12:59:44
  - They can put money into EITHER engineering OR ads n/m, Eli5, Wed, 3 Apr 2002 14:00:27
    - I choose ads, because with the proper ads....., Trevor B., Wed, 3 Apr 2002 17:40:35
      - Infact, they sold 27,322 azteks in 2001.......n/m, Trevor B., Wed, 3 Apr 2002 17:43:52
    - what if the pie is bigger?, John A., Wed, 3 Apr 2002 16:29:31
      - Re: what if the pie is bigger?, Jim, Thu, 4 Apr 2002 09:54:31
        GM premium brands... Saab vs. Cadillac, Mike in NS, Fri, 5 Apr 2002 11:47:13
      - false assumption, MJP, Wed, 3 Apr 2002 16:37:56
        You're right. If they instead did put those $4K/car >>, Eli5, Thu, 4 Apr 2002 11:26:56
        Re: false assumption, John A., Wed, 3 Apr 2002 20:59:25

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