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I think you missed the reasoning...
Posted by b.flippo (more from b.flippo) on Tue, 22 Apr 2003 07:07:01
In Reply to: Saab Makes Hatch Mistake In Biggest Market?, David, Sun, 20 Apr 2003 02:22:44
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The number one goal was to increase sales. Move back to mainstream, and then expand back into the niche. Not cater to the niche alone.
The move away from the hatch was vital, and has proven to be a good move (according to this year's sales numbers). Now that we have established ourselves as a major player in the European sedan market, we can start to move back into the niches to pick up those extra few sales that we need to supplement our sedan sales. This plan was carefully thought out, and looks to be working.
I'm going to go out on a limg here, but I see Saab breaking the 200,000 car barrier within the next 24 months (something that has never been accomplished in the history of Saab).
Cheers,
Brian.
posted by 65.106.25...
Posts in this Thread:
- Saab Makes Hatch Mistake In Biggest Market?, David, Sun, 20 Apr 2003 02:22:44
- I think you missed the reasoning..., b.flippo, Tue, 22 Apr 2003 07:07:01 <-- Viewing This Message
- Impreza being a hatch may be incidental . . ., jc, Sun, 20 Apr 2003 10:02:52
- Not exactly..., Scott Paterson , Sun, 20 Apr 2003 02:33:50
- Yes, but, Garry, Sun, 20 Apr 2003 05:22:20
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