Re: GM - Saab Article WSJ - long - Saab 9-5 Bulletin Board - Saabnet.com
The banner above is an advertisment - if it asks you to download software, please ignore.
Site News -
[General |
Members |
C900 |
9000 |
NG900 & OG93 |
93 |
95 |
NG95 |
99 |
Sonett |
Vintage Models |
Clubs |
Other Cars |
FAQs |
Gifts |
Member Photo Galleries |
Member Directory |
Classifieds |
Manuals |
*Buddy Registry |
*Mileage Registry |
Polls |
What's New |
Raffle |
Photo of the Month |
Sponsors]
[Main 95 Bulletin Board | BBFAQ |
Prev by Date | Next by Date | Post Followup ]
Member Login / Signup - Members see fewer ads. - Latest Member Gallery Photos
Re: GM - Saab Article WSJ - long
Posted by MJP (more from MJP) on Mon, 23 Dec 2002 23:15:20
In Reply to: GM - Saab Article WSJ - long, Bill H, Mon, 23 Dec 2002 21:18:43
Members do not see ads below this line. - Help Keep This Site Online - Signup
It's funny, but after spending quite a while on this board, it's clear to me that Saab has the products to compete. The 9-5 and 9-3 and very high quality automobiles offered at competitive prices. Given, that . . . the only thing missing is the marketing.
This article proclaims the new 9-3 a disappointment based on sales figures and consequent incentives. I seem to recall a major commitment to marketing as an intergral component to the success of this car. Specifically, GM and Saab boasted about how they had set aside hundreds of millions of dollars to support sales of the new 9-3. I have yet to see a single ad on TV or in print.
<sound of ball hitting ground>
-mark
posted by 65.37.84...
Posts in this Thread:
- GM - Saab Article WSJ - long, Bill H, Mon, 23 Dec 2002 21:18:43
- Am I the only one who hates the new 9-3 ads?, Mike D, Fri, 27 Dec 2002 02:41:15
- What Hurts SAAB..., 9sound, Wed, 25 Dec 2002 12:27:28
- Re: GM - Saab Article WSJ - long, chris74, Wed, 25 Dec 2002 08:45:11
- marketing, marketing, marketing., Scott McMillan, Tue, 24 Dec 2002 11:03:11
- It all comes down to........., Gary, Tue, 24 Dec 2002 10:38:56
- It's the Product Stupid, Paul
, Tue, 24 Dec 2002 10:30:13 - The simple market test....go and drive a 2003 ..., TKC, Mon, 23 Dec 2002 23:21:39
- Re: GM - Saab Article WSJ - long, MJP, Mon, 23 Dec 2002 23:15:20 <-- Viewing This Message
- What Saab needs, Dennis, Mon, 23 Dec 2002 23:06:25
Members do not see ads below this line. - Help Keep This Site Online - Signup
Post a Followup
No Site Registration is Required to Post - Site Membership is optional (Member Features List), but helps to keep the site online
for all Saabers. If the site helps you, please consider helping the site by becoming a member.
StateOfNine.com
 |
SaabClub.com
 |
Jak Stoll Performance
 |
M Car Covers
 |
Ad Available
 |
Random Saabnet.com Member Gallery Photos (Click Image)
This is a moderated bulletin board - Posting is a privilege, not a right.
Unsolicited commercial postings are not allowed (no spam). Please, no For Sale or Wanted postings, SERIOUSLY.
Classifieds are to be listed in The Saab Network Classifieds pages.
This is a problem solving forum for over 250,000 Saab owners, so expect to see
problems discussed here even though our cars are generally very reliable. This is not an anything goes
type of forum. Saabnet.com has been a moderated forum since 1988. For usage guidelines, see the
Saabnet.com Mission and Purpose Page. Please remember that you are
not anonymous. Site Contact | Site Donations | Other Sites by SP -
Poverty2Prosperity.org | Run Club Menlo Park | ScreenBot
Site Members do not see red text instructions, bottom of the page anchor ads, or box ads.
Click here to see all
the Site Membership Benefits!