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the 9-5 wasn't even on my radar until . . .
my wife got knocked up (either that, or she's eating *way* too much burger king), and we realized it was time for a wagon.
so after test driving several volvo's, we decided to amuse ourselves, and give the 9-5 wagon a spin, even though we knew the chances of buying one was very slim.
the very second my butt hit the ventilated seat of a used 9-5 wagon, i realized that the saab was the only car for me. all it took was a 45 seconds in the car and i knew i had to have one.
i replaced my car within a week with a used 9-5, and we are currently shopping for a 9-5 wagon to replace my wife's 525i.
now, saab, if you're listening, ditch the drab grey biased euro commercials, and give us some visually and emotionally stimulating spots that will actually get people interested in your cars.
ikea doesn't have a problem marketing their products and stores--perhaps saab should hire the same agency.
offer incentives to test drive--a free fill up for their current beater, etc. just get butts in seats.
--scott


posted by 209.247.34...

• GM - Saab Article WSJ - long, Bill H, Mon, 23 Dec 2002 21:18:43
  • Am I the only one who hates the new 9-3 ads?, Mike D, Fri, 27 Dec 2002 02:41:15
  • What Hurts SAAB..., 9sound, Wed, 25 Dec 2002 12:27:28
  • Re: GM - Saab Article WSJ - long, chris74, Wed, 25 Dec 2002 08:45:11
  • marketing, marketing, marketing., Scott McMillan, Tue, 24 Dec 2002 11:03:11 <-- Viewing This Message
    • "ditch the drab grey biased euro commercials", Dennis, Tue, 24 Dec 2002 22:51:10
  • It all comes down to........., Gary, Tue, 24 Dec 2002 10:38:56
  • It's the Product Stupid, Paul , Tue, 24 Dec 2002 10:30:13
  • The simple market test....go and drive a 2003 ..., TKC, Mon, 23 Dec 2002 23:21:39
    • I did and bought an Aero ..., Karl D, Thu, 26 Dec 2002 23:17:12
    • product, Product, PRODUCT, Bret, Tue, 24 Dec 2002 00:11:58
  • Re: GM - Saab Article WSJ - long, MJP, Mon, 23 Dec 2002 23:15:20
    • Well they run 9-3 ads here in the northeast....but..., TKC, Mon, 23 Dec 2002 23:26:44
  • What Saab needs, Dennis, Mon, 23 Dec 2002 23:06:25
    • Re: What Saab needs, T Randell, Tue, 24 Dec 2002 07:28:13
      • Re: What Saab needs, 9sound, Wed, 25 Dec 2002 12:33:38
      • Yes, you have to be careful with pricing, phred, Tue, 24 Dec 2002 12:45:28
        • And price is right from day one. . . ., Mike D, Fri, 27 Dec 2002 02:38:54

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